In late 2016 I started really getting the itch to flex the creative part of my brain more. I’d been running Baremetrics, my business analytics startup, for over three years and, while surrounded by great people and enjoying the work, it wasn’t really making use of any of the creative side of my brain—at least not in an artistic sense. I needed an outlet.

So, despite having a family of five and running a company, I decided to jump in and start a handmade home goods shop, including designing and producing everything myself, from scratch.

I’ve always enjoyed making and building things since I was a kid, so I naturally gravitate toward that. I started tinkering around in my workshop at home, sketching things out and also playing around with 3D modeling software. We’ve got a 3D printer at home too, so the world was my oyster for coming up with random objects to design and produce.

I’m a sucker for little things that go on side tables and desks, so I started playing around with some ideas for concrete planters—the kind of thing that can hold succulents and air plants. I pretty quickly figured out the process to produce the silicon molds I’d need to pour the concrete in and I was set.

A month or so after I had the idea to make these little planters, Cedar & Sailwas born!