While it's easier than ever today to launch your own t-shirt business, the reality is that some designs will be a hit and others will be a miss.

Relying on your gut alone can result in time and money spent on designs that no one is willing to pay for.

That's why you need a feedback loop that helps you ditch unpopular design ideas as soon as you identify them, and double down where there's real demand.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a 6-figure print-on-demand apparel business by identifying his winning designs early on.

Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime.