Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. In order to get each of these distinct benefits, however, you need to have specific strategies in place.

This is something that’s often mystified brands, as it can be difficult to notice trends and patterns at first glance. Hashtag strategies aren’t one-size-fits-all, which can cause even more confusion for ecommerce businesses trying to figure it out for themselves.

In this post, you’ll learn how to create an effective hashtag strategy on Instagram, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’s goals.