But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where your product photos are displayed alongside those of your competitors.

The perceived value of your products is directly impacted by the quality of your product photography.

But when you're just starting out, getting your product photos up to par can be intimidating because professional photography is often expensive. There are hundreds of product photography tools to help you get the job done yourself, though.

As a business owner with lean startup roots, I understand this more than anyone. I also know that sometimes the money is just not there. If that’s you and your budget is tight, have you thought about taking the DIY approach to product photography? It’s not as hard as you might think.

There are lots of techniques for shooting successful product photos, but the one I’m going to show you is commonly known as The Window Light Technique. From someone who photographs products every day, this tutorial has been specifically crafted for business owners on a budget. It’s designed to be simple while producing excellent, high-quality results for most product types.